Count On New Cadbury Crispello Countline

New Crispello

Hi,

Drum roll please, for the launch of the new Cadbury Crispello countline to AFH operators.

Cadbury Crispello is three delicious crispy wafer shells, filled with a creamy centre and covered in a smooth layer of Cadbury milk chocolate. 

This new individually-portioned countline allows consumers to enjoy one Crispello piece at a time, or save the rest for later using the innovative resealable packaging.

Why should you stock this in store?

Since its launch to retailers last year, Cadbury Crispello has proved to boost sales for on-the-go occasions, bringing 190,000 shoppers1 to the chocolate singles category within its first 12 weeks and already worth almost £3 million2.

The brand is also being supported by a huge £7 million marketing investment in the first half of 2013, including TV, outdoor, digital and in-store sampling, to get shoppers even more excited about the brand.

So what does that mean for you?

  • Delight customers with a truly innovative everyday treat Increase visibility with branded point of sale merchandise
  • Help drive impulse sales - ideal to cross promote with a hot drink

Cadbury Crispello countline is available in depots now!

Dave

1 Kantar Worldpanel FOTG Panel. 12 weeks w/e 23.12.12 vs previous period.  Universe – Choc singles
2 Kantar Worldpanel FOTG Panel. 12 weeks w/e 23.12.12 vs previous period.  Universe – Choc singles