Creating impactful displays
Consumers often do not buy confectionery because they find it hard to scan and spot the brands they want. Signposting the category with Cadbury units and merchandising stock effectively will help to drive sales.
Tips for effective merchandising:
1. Bestsellers need to be in the best position on shelf/stand (use your planogram)
2. Full displays at all times
3. Clear segmentation between snacking categories
4. Block by brand
5. Make sure new news is made clear (using shelf barkers or wobblers)