On The Go

Making Biscuits easier to shop

Top tips to unlocking the opportunity in 'On The Go'

Your 'On The Go' range should represent 20% of the space you allocate to biscuits. Stock 'On The Go' formats such as single proportion packs.

This mission is far more impulsive so find high traffic locations to site the range, ideally near the front of the store. Ideally position away from your top up range.

Clearly segment into Sweet, Savoury and Healthy biscuits. Include breakfast biscuits in your healthy range.

Consider dual siting near complimentary categories- such as drinks, coffee machines

Make sure you are fully stocked and prices are clear, or stock PMP's

Focus on bestselling brands

On The Go Products

Making Biscuits easier to shop