Drive sales this summer of sport

There are plenty of sporting events this summer, so make sure you are not missing out on potential sales

Rugby DaveBritish & Irish Lions Tour
3rd June – 8th July
Click here for website
Wimbledon DaveWimbledon
3rd July – 17th July
Click here for website
Tour of Britain Dave2017 Tour of Britain
3rd September
Click here for website

Top Tips

Find out what activity is going on in your area, are there any ‘street’ based activities near you? Will there be more passing trade or an opportunity to run a franchise at an event?

  • Televised games usually mean more friends and family gatherings, so be ready for the those 'big nights in'
  • Ensure you are stocked up for key dates and keep an eye on the weather as the BBQ season approaches

Create a great atmosphere in store using a range of material and manufacturers POS.

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Use secondary sites for bestselling lines in high traffic areas. Dump bins are perfect to use to create a highly visible feature, so consumers don’t miss their favourite confectionery.

With more people out and about, don’t forget to make sure your ‘on-the-go’ range is comprehensive, we recommend having a specific area for 'on-the-go' snacking, covering a range of categories.

Bag those sales - gatherings are great for confectionery gifting and sharing lines, but make sure your bag fixture and carton range can be seen in store. Click here for our merchandising guide to confectionery bags.