It's so important the main fixture is logical, tidy and easy to shop - not convinced?
Main Fixture Recommendations
Group products by product format - for example singles with other singles, selection boxes by other selection boxes
Position best sellers in the best selling location (the Hot Spot).
Within product formats and segments, and without moving best sellers away from the best selling locations, group brands together
Use manufacturers POS to highlight products where possible
Ensure all shelves are fully stocked
Have clear prices in position
Ensure shelf edges are clean so product looks at it's best
Where possible take product out of it's case
Only double face very top selling lines
To find the 'Hot Spot' on your display ask the following questions:
- How does the shopper approach the fixture?
- Where do they stand to browse the fixture?
- What is directly in front of them is the key buying area and the diamond around this represents the next most viewed area or 'Hot Spot'?
Look at other areas in your store
Find out about how following our advice increases sales in store
Information courtesy of C-Store shopping project 2016
Pictures Courtesy of C-Store 2016