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Make the most of Christmas

Confectionery is at the heart of Christmas, worth £824m in 20161. Chocolate is more relevant than ever for the convenience channel with total chocolate in growth by 0.8%1.

Mondelez International plays a huge role at Christmas, with the leading share of confectionery as well as having the UK’s number one sharing novelty and advent calendar within its range2

Christmas Confectionery

Top Tips - Get Christmas Wrapped Up in Store

  • Stock the very best selling lines and use our recommended stock list to help drive sales
  • Be prepared early
    • In October start the countdown to Christmas with self-eats.
    • Continue the countdown theme in November with advent and novelty sharing lines
    • December – the magic of Christmas is here – stock selection boxes, Christmas themed gifts, family sharing lines and top-up gifts
  • Utilise manufacturers POS and build impactful displays in store to showcase your full seasonal range. Also remember to utilise the impulsive counter space for self-eat treats.
  • Help shoppers manage their Christmas spending by giving them a choice of self- eat treats and stocking fillers with products under £1 RRP*.
  • Make the most of manufacturer promotions
Party Hat Dave

What are retailers saying?

Mayur and Nilam "Mondelez's merchandising principles increased our confectionery sales. By using Cadbury POS in high traffic areas, sales grew by five times." Mayur and Nilam Patel at Saxon Field Stores

Getting timing correct in store

Fast start October
Self-eat, tubes and Christmas sharing novelties

November
Extend your range with the introduction of advert, tree decorations, selection boxes and gifting novelties

December
Remove advent calendars from your range. Focus on driving impulse and top-up gifting sales

Bring the magic of Christmas to your store

For all year round confectionery Top Tips

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1IRI Christmas 2016 2IRI, total market excluding discounters. Sales unit 17 weeks to w/e 25.12.16