Are you getting enough from your bag?

The bags category is growing at 4.6% compared to only 1.1% growth in total confectionery1

The average convenience store sells £207 of bags every week2

Stock our core range

Are you getting enough from your bag?

Display products in the right place

Best sellers should be 1m-1.4m high.

Split chocolate and sugar on the fixture. Group sugar in two sub categories; Traditional and Family Favourites.

Data show this works. Where bags were divided into these distinctareas the sales increased by 37%3.

Display Position
Maynards Wine Gums
Haribo Tangfastics
Bassetts Jelly Babies
Milky Bar Giant Buttons
Skittles Fruits
Cadbury Choc Eclairs

Family Favourites
Haribo Starmix
Haribo Kiddies Super Mix
Maynards Pastilles
Haribo Super Mix
Cadbury Dariy Milk Buttons
Galaxy Minstrels
Twirl Bites
Wispa Bitsa
Cadbury Dairy Milk Caramel Nibbles
Galaxy Counters
Milky Way Magic Stars
M&Ms Choco Pouch

Now your bags fixture looks perfect, but not all shoppers will see it

Only 13% of people visit all the aisles in convenience stores.4

Use secondary sitings to make sure they do see the products in this fast seling category

Secondary Sitings
  • 1. Bags main Display - Candy & Choc bags range are in a visible, high footfall location to drive more sales
  • 2. Top Shelf of Fixture - can be used to shout about NEW products
  • 3. Core Range - Sited in a visible and impulsive location to drive more sales
  • 4. Off Shelf Feature - To highlight occasions such as big night in
  • 5. Promotion Feature - Core range bags on promotion to - maximise sales and drive footfall

1Nielsen MAT as at 04.10.14.

2 Litmus symbols average weekly ROS value MAT 16.11.14.

3 C-store Shops project 2014.

4 Him CTP 2014