A New Dynamic Duo for the Breakfast Biscuits Market

belVita Duo Crunch

The UK’s number one healthy biscuit1 is adding another duo to its range with the launch of belVita Duo Crunch Chocolate Hazelnut.

Available now, packs of the new Duo Crunch variant contain two crunchy biscuits made with wholegrain cereals with a delicious chocolate and hazelnut filling.

From other belVita platforms we have in the UK, chocolate is the most popular flavour so we were keen to introduce it into the Duo Crunch range. This flavour is the number one SKU in our Duo Crunch range in France so we’re confident that it’s going to be a hit in the UK as well - for retailers and consumers alike!

What does this mean to retailers?

  • Excite customers with a new flavour from the UK’s number one healthy biscuit2 and second biggest brand in the total biscuits category3
  • belVita has the highest repeat rate of all brands in the biscuits category4 and with this SKU being number one in the belVita Duo Crunch range in France, this will help drive incremental sales
  • Will help you capatalise on the ever-growing out-of-home breakfast market5


1 The Nielsen Company, Total Value MAT to w/e 28.01.17
2 The Nielsen Company, Total Value MAT to w/e 28.01.17
3 Nielsen Total Coverage, MAT 25.03.2017
4 Kantar Worldpanel, MAT 01.01.2017
5 Kantar Worldpanel 2015, 52 w/e January 2016