£7m Barny Gets His Paws On Convenience And Impulse

Barny On-the-go

Hi

Barny, already the number two children’s biscuit brand after one year on the shelves1, is now available in a brand new 30g on-the-go format especially for convenience!

Barny is a bear-shaped sponge snack with a delicious chocolate hidden centre to provide ‘a little discovery in every bite’. Carefully baked with ingredients including wheat flour, milk, chocolate and eggs, the product contains no artificial colours or preservatives. The new pack is a convenient, individually wrapped 30g portion ideal for small stores, and aims to attract shoppers looking for a little snack to pick up on the move.

Barny will be supported by a £4 million UK marketing investment in 2014 and it’s already the number two brand in children’s biscuits, putting it in the top five per cent of all new biscuit launches over the past four years2!

What does this mean for me?

  • Make the most of a convenient size ideal for small stores
  • Stock up in advance of media investment to make the most of increased awareness

Why should I stock this product?

  • Barny is already a £7 million brand3
  • Take advantage of the opportunity to attract shoppers looking for a little snack to pick up on the move

Product information

Product name: Barny
Product weight: 30g
Case size: 24
RRP: TBC – 40p price-marked pack available at launch4
ATO: 5 May 2014

Dave

1 The Nielsen Company, Total Value MAT to w/e 22.03.14
2 Kantar to 02.03.2014
3 The Nielsen Company, Total Value MAT to w/e 22.03.14
4 RRPs are recommended only. Retailers are free to set their own price. Non price-marked packs are also available.