Barny to create fun outdoor experiences in new rangers promotion

This summer, number two children’s biscuit brand Barny is launching Rangers - a new on-pack promotion which offers consumers the chance to win a five-night family safari to Kruger National Park in South Africa, or 500 Barny binoculars and 500 Discovery Diary activity books every week.

In today’s digital age, it seems that Mum is forever battling with the challenge of keeping her child from spending hours staring at a screen. We believe that the world is a much more interesting place if you look close, and have launched this promotion to help children uncover the exciting secrets of the great outdoors.

For the chance to win, consumers will need to purchase any promotional Barny multipack then visit where they will enter the code found inside the box and their contact details. This code will enter them both into the weekly draw and overall draw for the chance to win the main prize of a family safari experience.

The campaign will run until 27th August to help drive brand growth through penetration by incentivising shopper purchase.

What does this mean to me?

  • Take advantage of investment from the UK’s number two children’s biscuit brand during the school summer holidays
  • Use POS to create secondary displays and drive excitement in store
  • Stock up now ahead of increased consumer demand

1 Nielsen MAT to w/e 20.05.17