Belvita Breakfast back on TV!

Belvita on TV

Belvita Breakfast, the UK’s number one breakfast biscuit1, is back on the box with a brand new advert.

Featuring top radio presenter, Lisa Snowdon, the campaign celebrates the ‘little wins’ in life, especially the challenges a morning can throw at you. With one in three people regularly skipping breakfast in the UK2 it shows that Belvita Breakfast can easily fit into a busy schedule.

The TV advertisement is part of our year-long marketing campaign, which includes the brands six month sponsorship of Capital Radio Breakfast Shows.

Belvita Breakfast has set itself aside from competitors by being the only breakfast biscuit clinically proven to slowly release carbohydrates over four hours as part of a balanced breakfast3. It has revolutionised the biscuit category, and its success suggests that consumers are really buying into the idea of a biscuit as part of a balanced breakfast.

We’re continuing to support Belvita throughout 2014, so make sure you’ve stocked up.


1 The Nielsen Company, Total Coverage MAT to w/e 02.11.13 2 Consumer Analysis Ltd. Omnibus poll researching breakfast habits of 802 adults aged 16-80 . years in the UK, Spain, France & Italy. Research took place during February 2010. 3 Belvita Breakfast biscuits have a high content of slowly digestible starch, which is a slow release carbohydrate. Consumption of foods high in slowly digestible starch raises blood glucose concentration less after a meal compared to foods with a lower content of slowly digestible starch