Belvita Tops Range with New Innovation


belVita, the UK’s number one healthy biscuit1, is bringing further innovation to the category with the launch of belVita Tops!

belVita Tops are crispy biscuits, made with wholegrain cereals, with either a chocolatey or fruity topping - Choco Hazelnut or Strawberry. As well as being delicious and nutritious, they offer a new option within breakfast2 - to satisfy a wider variety of consumer needs.

These new additions will aim to drive incremental sales and attract new consumers to the market by offering a different taste and texture experience.

At its launch in 2009, belVita Breakfast pioneered a new breakfast biscuit category, and has continued to lead the segment by expanding into new formats that satisfy consumer need states.  They are the only breakfast biscuits proven to slowly release carbohydrates over four hours as part of a balanced breakfast (“belVita - energy for the whole morning”)3.

You won’t find anything quite like this on the nation’s breakfast biscuit shelves at the moment that will satisfy consumer need states – nutrition, convenience and great taste. With great feedback in consumer testing, we’re confident that it’s going to be a big hit in the UK as well – for retailers and consumers alike!

With significant marketing investment, this new launch is likely to be front of mind with shoppers, so you should make the most of the opportunity to get even more out of the UK’s number one breakfast biscuit4.

Why should retailers stock BelVita Tops?

  • Offers something different in-store to satisfy the three consumer need states
  • Attract new consumers
  • Helps to capitalise on the ever-growing breakfast biscuit market with the leading brand that has a high repeat rate of 56 per cent5.
  • £2million marketing investment

Product Information

Product name: belVita Tops

Product weight: 250g pack (5 x 3 pack biscuits)

RRP6: £2.79


1 The Nielsen Company, Total Value MAT to w/e 04.10.14
2 A balanced breakfast composed of a portion of belVita breakfast biscuits, a portion of fruit, a serving of dairy and a drink.
3 belVita breakfast biscuits have a high content of slowly digestible starch, which is a slow release carbohydrate. Consumption of foods high in slowly digestible starch raises blood glucose concentration less after a meal compared to foods low in slowly digestible starch
4 The Nielsen Company, Total Value MAT to w/e 04.10.14
5 Kantar to 12.10.14
6 RRPs are recommended only. Retailers are free to set their own price.