Mondelez Fills a Gap in Market with New Biscuit Platform

I am VERY excited to be able to announce the launch of a brand new product that is going to help you to bring even more joy to your customers.

We’ve launched a new snacking product that is unlike anything else in the marke...meet Joyfills.

Joyfills are light, crispy bites with a delicious creamy filling - and they combine two of our very own ‘power brands’, Oreo and Cadbury:

  • Joyfills Oreo – Sweet crispy wheat pillows with cocoa and vanilla soft filling
  • Joyfills Oreo Choco Caramel Creme – Sweet crispy wheat pillows with cocoa and caramel soft filling
  • Joyfills Cadbury Milk Chocolate Creme – Sweet crispy wheat pillows with a milk chocolate soft filling
  • Joyfills Cadbury Choco Cookie Creme – Sweet crispy wheat and cookie pillows with a milk chocolate soft filling

Each of our delicious bites are just one gram in size, but don’t be fooled because size isn’t everything...they’re packed with great taste and textures, with an airy crispy casing filled with delicious ultra-smooth crème!

What does this mean to you?

  • You can excite your consumers with a brand-new biscuit offering from the world number one biscuit brand[6] and the nation’s favourite chocolate[7]
  • We’ve got invested a significant amount in marketing, so you should stock up now ahead of heightened consumer awareness
  • Our packaging is bold, so consider positioning in secondary sites as well as your biscuit fixture (eg. at the counter for on-the-go or on cross category displays for evening and impulse treating opportunity)
[6]Euromonitor 2016
[7]Nielsen, value MAT, 4 weeks to w/e 21.04.18