Oreo brings more wonder to consumers with the launch of a new thin format

Oreo ThinsOreo, the world’s number one biscuit brand1, is introducing a deliciously crispy and refined new product to the range next month: Oreo THINS.

Available to order now, Oreo THINS are thinner and more delicate Oreo cookies with a layer of creamy filling, which are ideal for the mid-afternoon ‘nibbling’ occasion. The product offers a new, more sophisticated eating experience that answers consumer desires for a thinner and crispier everyday treat whilst still delivering on great Oreo taste.

Oreo THINS will be launched in two classically popular Oreo flavours, Original Vanilla and Chocolate Creme, and will be available in a 48g pack2. This launch will be supported by £3m marketing investment, including TV, outdoor, PR, digital and sampling activity, which will be part of a £8m high impact campaign for the total brand.

What does this mean to me?

  • Drive further biscuit sales in-store by offering something different in-store
  • Attract new consumers who are looking for a thinner and crispier treat
  • £3million marketing investment

Product information:

  • Name: Oreo THINS
  • RRP3: 55p (available in PMP and non PMP)
  • Size: 48g
  • Case size: 24

1Euromonitor 2015
2Prices are recommended only. Retailers are free to set their own price.
33RRPs and PMPs are recommended prices only. Retailers are free to set their own price.