Oreo Gets Playful with New Campaign

Open Up With OreoOreo believes that no one ever truly loses their ability to wonder, we simply become closed off to it when everyday life gets in the way. As a brand that inspires openness and curiosity, Oreo believes that if we open ourselves up and see the world through the eyes of a child we’ll have a newer, positive perspective on life. Its latest ‘Open Up With Oreo’ campaign is truly wonderfilled, offering consumers the chance to experience adventure once again.

The advertising creative forms part of a £3.1m marketing investment aimed at driving growth within biscuits by attracting incremental consumers to the category and will also include VOD, social media, digital and experiential activity.

To maximise the opportunity in-store, Oreo will support the campaign with promotional packs of Oreo Original 154g PMP and non-PMP packs featuring a winning ticket mechanic, giving shoppers the chance to win cash prizes.  All winners will also be entered into a prize draw a four night stay in New York for four people1. Promotional packs will also include ‘Open Up’ embossed cookies to surprise and delight consumers by conveying the different ways that they can open up.

What does this mean to you?

  • Attract new consumers
  • Utilise manufacturer POS to generate excitement
  • Stock up now to take advantage of this high-profile campaign 

1Terms and conditions apply. Visit www.promoterms.com/oreouk for full T&Cs