Oreo Gets Playful with New Campaign

Hi there,

Oreo is back on TV screens now with a brand new campaign, showcasing Oreo’s creative and playful nature!

The new campaign, ‘Play with Oreo’ will show life through a unique ‘Oreo’ lens by turning everyday routine into imaginative play.  Already well known as a cookie you can play with, the campaign evolves the ‘Twist, Lick, Dunk’ ritual traditionally associated with Oreo, and will show consumers how to play, using its fun, creative personality.

Oreo is growing strongly at +24.6%1 and the new ad is part of the Play with Oreo £1.5m marketing and media spend, which also incorporates VOD, social media and in-store activation.

As part of the campaign, a 20-second ad will run from January 26th - so stock up now while it’s in front of mind with consumers!

Dave

1 The Neilsen Company, MAT to w/e 29.11.14