Oreo Launches Two New Wonderfilled Variants

Oreo Strawberry Cheesecake and Oreo Mint

Oreo, the biggest value contributor to the sweet biscuits category in the UK1 , is set to bring more wonderfilled moments to consumers this summer with two delicious new flavours inspired by popular American variants.

Oreo Strawberry Cheesecake is the first fruity flavour to be introduced to the range and is based on the popular US Berry variant. This will be shortly followed by the arrival of number one USA Oreo variant, Oreo Mint in August, which aims to capitalise on the UK’s fascination with minty flavours.

In the last year, we’ve seen great success with new additions, they helped recruit younger consumers to a category that usually draws in families and mums, so we believe launches provide a great opportunity for retailers to drive sales through a very popular brand.

The new flavours will be supported by a £4m investment including TV, PR, digital and experiential activity from August.

What does this mean to you?

  • Attract new consumers with new flavours
  • Drive incremental sales with fastest-growing sweet biscuit brand in the UK2
  • Stock up now to make most of increased excitement

1Nielsen MAT to w/e 14.05.16

2Nielsen MAT to w/e 14.05.16