Soft Bakes Launches in Single Format

Belvita Soft Bakes

belVita Breakfast’s latest innovation, Soft Bakes Choc Chip product has launched into the convenience channel in a single portion PMP and non-PMP formats.

Launched in 2009, Mikado is an exciting and lighter chocolate biscuit snack, ideal for the lunchbox. Its ultra-thin crunchy biscuit sticks are covered with smooth milk chocolate, with one end left uncoated to allow a mess-free eat.

Available in convenient 50g packs, belVita Soft Bakes Choc Chip is a deliciously soft and chewy baked biscuit made from 5 of the finest wholegrain and choc chips. Soft Bakes was belVita Breakfast’s biggest innovation to date to help address consumer textural needs and the range has been one of its best performing launches, with 4.4m units already sold1.

What does this mean to you?

  • Another choice for your on-the-go breakfast range
  • Can help boost biscuit sales with success in multipack format
  • Stock up in advance of high awareness and media coverage


1Nielsen Total Coverage MAT 18.04.16