Mikado Launches Promotional PMPs to Help Retailers Drive Snack Sales

Unleash Your Sales With Mikado

Mikado is relaunching its 39g impulse format, with a dual purpose design, new RRP and PMP promotional offer to help retailers drive biscuit sales for the afternoon snacking occasion.

Launched in 2009, Mikado is an exciting and lighter chocolate biscuit snack, ideal for the lunchbox. Its ultra-thin crunchy biscuit sticks are covered with smooth milk chocolate, with one end left uncoated to allow a mess-free eat.

The promotional 55p PMP1 will be included on its 39g on-the-go pack (17 sticks), ideal for impulse purchases.  All packs are flexible for merchandising on the fixture due to their new design, allowing them to be positioned either horizontally or vertically depending on the retailer’s shelves, and feature a ‘flip top’ opening for convenient snacking, as well as clear nutritional information. 

The brand will also be supported by a new six-week TV campaign from 21st March to continue to build awareness and help drive trial sales further.

What does this mean to you?

  • Reassure customers with the clarity and transparency of a price-marked pack
  • Stock up now to make the most of investment


1Retailers are free to set their own prices