We’re Bringing More Joy to Biscuits with First Cadbury Biscuit Innovation

Cadbury Roundies

We’ve unveiled our first Cadbury biscuit, Cadbury Roundie - a new great-tasting, quality biscuit for UK consumers.

Available from early April, new Cadbury Roundie blends layers of crispy wafers with thick chocolate cream and is generously coated in delicious chocolate. The biscuits are available in a multipack of five including milk chocolate, dark chocolate and caramel wafer variants, with the milk chocolate variant also available in a single format.

It’s already enjoyed by Cadbury consumers in Australia and our preview testing has indicated that this launch will attract new shoppers who are looking for a tasty treat for themselves.

Cadbury Roundie will benefit from a brand new TV campaign for Cadbury Biscuits and support through in-store activity.

What does this mean to you?

  • Help drive sales with biscuits from the number one chocolate brand
  • New innovation to excite customers
  • For tips on how to merchandise your biscuit fixture click here


1 Nielsen MAT value sales to 28.01.17