belVita Celebrates Its Birthday With New TV Ad

belVita, the UK’s number one healthy biscuit1, is back on the box with its morning win campaign, as the brand also celebrates its 5th birthday!

On air now, the 30-second ad showcases a series of victories we have that can change our morning, or even our whole day.

Not only that, belVita is also bringing further innovation to the category with the launch of belVita Tops!

belVita Tops are crispy biscuits, made with wholegrain cereals, with either a chocolatey or fruity topping - Choco Hazelnut or Strawberry. As well as being delicious and nutritious, they offer a new option within breakfast2 - to satisfy a wider variety of consumer needs.

These new additions will aim to drive incremental sales and attract new consumers to the market by offering a different taste and texture experience.

At its launch in 2009, belVita Breakfast pioneered a new breakfast biscuit category, and has continued to lead the segment by expanding into new formats that satisfy consumer need states. They are the only breakfast biscuits proven to slowly release carbohydrates over four hours as part of a balanced breakfast (“belVita - energy for the whole morning”)3.

The high-profile campaign, plus the new product launch, means that belVita will be front of mind with shoppers, so you should stock up in anticipation of increased demand.

Why should you stock BelVita Tops?

  • Offers something different in-store to satisfy the three consumer need states
  • Attract new consumers
  • Helps to capitalise on the ever-growing breakfast biscuit market with the leading brand that has a high repeat rate of 56 per cent4.
  • £2million marketing investment

Product Information

Product name: belVita Tops
Product weight: 250g pack (5 x 3 pack biscuits)
RRP5: £2.79


1 The Nielsen Company, Total Value MAT to w/e 04.10.14 2 A balanced breakfast composed of a portion of belVita breakfast biscuits, a portion of fruit, a serving of dairy and a drink. 3belVita breakfast biscuits have a high content of slowly digestible starch, which is a slow release carbohydrate. Consumption of foods high in slowly digestible starch raises blood glucose concentration less after a meal compared to foods low in slowly digestible starch 4Kantar to 12.10.14 5RRPs are recommended only. Retailers are free to set their own price.