Dairylea Takes Flavour Innovation up a Nach

Dairylea, the UK’s number one Snacking Cheese brand1, is bringing a delicious new addition to its Dunkers range this spring – Dairylea Dunkers Nachos – which features tasty tomato salsa-flavoured mini tortilla chips to dunk into creamy Dairylea cheese.

Our consumer research shows that flavoured accompaniments to our Dairylea cheese provide a great opportunity for growth2 within the range. We hope that this new innovation will bring some excitement to the chiller aisle, as well as offering consumers a snack that is not only tasty but provides a good source of calcium too3.

What’s more, Dairylea Dunkers Nachos will be supported by a £1.4m Dairylea marketing campaign, which will build on the strong performance of our Dairylea Knights TV campaign and reach over three quarters of UK households later this year. Keep your eyes peeled for further details.

What does this mean to retailers?

  • Take advantage of innovation that aligns to current consumer snacking trends
  • Make the most of a brand that is driving growth within the category – especially in Kids Snacks
  • Ensure to be fully stocked ahead of brand investment when consumer awareness is high
1Nielsen, Value Sales, Total Coverage, MAT data to 25.03.17
2Dairylea equity - insight findings, Lucid People (UK) Limited, Sept 2015
3Each serving of Dunkers contains at least 15% of NRV of calcium