Philadelphia Innovation Set to Flip Category On Its Head

Philadelphia Simply Dip

Philadelphia, is bringing a duo of exciting innovation to the category this spring, with the launch of two brand new products.

Philadelphia Flip & Dip brings a fun and fresh twist to dipping, combining a unique ritual whereby the product is flipped upside-down to release delicate and lightly whipped Philadelphia topped with one of three delicious sauces. Perfect for dipping into, the innovation is available in three mouth-watering variants: Sweet Chilli, Mexican Salsa or Caramelised Onion.

To complement the new range, the brand is also launching Philadelphia Simply Dip - a new intense taste experience with a velvety, melt-in-the-mouth quality. The new packs include creamy yet lightly textured Philadelphia in two flavoursome variants, Olives and Herbs.

With a host of seasonal sharing occasions such as picnics and barbeques on the horizon, this new innovation provides a great opportunity for retailers to drive sales as we move into the summer months.

What does this mean to you?

  • Take advantage of innovation that delivers to current consumer snacking trends
  • Offer shoppers unique and delicious products to help drive sales within the important chilled category
  • Make the most of upcoming investment when consumers awareness is high

Product information

  • Product name: Philadelphia Flip & Dip
  • Variants: Mexican Salsa, Sweet Chilli, Caramelised Onions
  • Weight: 130g
  • Case size: 6
  • RRP1: £1.49
  • Product name: Philadelphia Simply Dip
  • Variants: Olives, Herbs
  • Weight: 120g
  • Case size: 6
  • RRP2: £1.49
1Prices are recommended only. Retailers are free to set their own prices.
2 Prices are recommended only. Retailers are free to set their own prices.