Philadelphia Launches Two Delicious New Savoury Variants

Hi,

Philadelphia, the UK’s number one soft white cheese brand1, is bringing even more excitement to the range this October with two new flavours, Mediterranean Tomato and Smoked Ham.

The launch builds upon the huge success of previous flavour combinations in the brand’s savoury range, including Garlic & Herb and Salmon & Dill, and is aiming to bring new consumers to the category and drive incremental growth.

Why should you stock this product?

  • The Philadelphia brand is worth £101 million and is growing at 1 per cent2.
  • The brand is being supported by high-profile marketing campaigns this year, including TV advertising, keeping it front of mind with shoppers.

What does this mean for retailers?

  • Savoury is a key driver for penetration growth in meals such as lunch and dinner, helping to open up soft white cheese to an even wider consumer base.

About Philadelphia Flavours

  • The two new flavours are available in 170g packs, at £1.75 RRP.3
1 The Nielsen Company, Total Value MAT to w/e 09.08.14 2 The Nielsen Company, Total Value Grocery Multiples MAT to w/e 09.08.14 3 Retailers are free to set their own retail price