Philadelphia Returns To The Small Screen

Philadelphia on TV

Philadelphia is back on TV this January, encouraging viewers to enjoy what they eat with the versatility of the UK’s number one soft white cheese1.

The ‘Love Life, It’s Delicious’ campaign, airs from the 18th of January until the 23rd of March, depicts Philadelphia at the very centre of beautiful, surprising and glamorous food stories, marrying food pleasure with the realities of modern day eating and reminding consumers of its uniquely delicious and creamy taste. The ad airs during some of the nation’s favourite programmes, including Dancing on Ice, Coronation Street, Emmerdale, Hollyoaks and Take Me Out, amongst others. 

The advert, which is Philadelphia’s biggest investment in television for five years, will be a mixture of 30 second and 10 second slots and will also be supported with digital activity.

Check out the advert below or on the Philadelphia YouTube page.

The Nielsen Company, Total Value to w/e 03.08.13

1 The Nielsen Company, Total Value to w/e 03.08.13