Philadelphia Simply Stir Returns To The Small Screen

Hi,

Consumers will be reminded of how quickly a delicious meal can be made with Philadelphia Simply Stir in its latest TV advertising campaign launching on 10th November.

The 20-second ad features a couple making time to create a romantic dinner during a busy evening and highlights the ease of using Simply Stir to create a mid-week meal.

Part of a £1million UK marketing investment for Philadelphia Simply Stir, the ad will feature in prime-time slots over three weeks, including The X Factor, I’m a Celebrity Get Me Out Of Here and Surprise Surprise.

In addition to TV advertising, the brand will also highlight how delicious meals can be quickly created with Philadelphia Simply Stir on Facebook, posting midweek meal makeovers throughout the year.

So what does that mean for the you?

  • Stock up to make the most of increased awareness for Philadelphia Simply Stir
  • Give shoppers a quick and easy solution to dinner dilemmas and provides an opportunity to drive cross-category sales
1 The Nielsen Company, Total Value MAT to w/e 06.09.14 2 The Nielsen Company, Total Volume MAT to w/e 06.09.14 3 Retailers are free to set their own retail price