100 years strong! Britain’s number one mint brand celebrates centenary in latest promotion

100 years strong!

Trebor, the number one mint brand in the UK, is marking 100 years on sale this year with an exciting new promotion called the Big 100. The campaign will make the brand unmissable in store as it celebrates its centenary, giving shoppers the chance to win a range of prizes up to £10,000 – including daily £100 giveaways - through off-pack activity. The lucky winners of the £100 prize each day will also win limited-edition, Big 100 packs of Trebor Extra Strong Mints.

To get involved, retailers should simply display Trebor in store alongside their mints and gums range to encourage shoppers to enter for their chance to win. The Big 100 promotion is supported by a far-reaching ATL campaign to engage consumers and encourage entries. The campaign will also reinvent and revive the brand’s famous “minty bit stronger” tagline to drive purchase.

The promotion will be live until the 21st May. Consumers simply buy any Trebor pack – including Trebor Extra Strong Mints, Trebor Softmints and Trebor Cool Drops – and visit www.trebor.co.uk to upload an image for their chance to win. Retailers can request Trebor POS here.

Trebor Celebrates with Retail businesses established in 1921

Trebor The brand is also marking their centenary by sharing the stories of independent retailers who, like Trebor, were established in 1921. One such 100-year-old store is Ovais Akhtar’s Union Street newsagent’s in Halifax, West Yorkshire. Ovais’ family took on the store nearly 34 years ago, and Ovais has worked in the shop all his working life having gradually picked up the reins from his mother and father with his wife Shabnam. Prior to Ovais’ family, the store was run by previous owner John Cecil David Hardy who had taken over the business from his father. A true family store, the business is thriving today one hundred years from when its doors first opened.

Trebor Another store is Paul Matthews’ Bradley’s store in Quorn, Leicestershire. The business was established in 1921 by Charles Earnest Bradley, who also operated a delivery service from the early days. It initially ran as a horse and cart service and grew into a full walk-in lorry retailing unit which continued until 1976. In 1969 Paul’s parents took over at Bradley’s and Paul’s retail apprenticeship began! He took over full management of the store in 2008. Paul’s son Jack is now following in his forebearers’ footsteps working with his dad in store to learn the ropes, marking the fourth generation in the Matthews’ family business.

Trebor Finally Jonathan Royle’s Plumley Village Store in Knutsford, Cheshire. Back in 1921 Royle’s Grocers was established by Herbert Royle, Jonathan’s grandfather. The business grew to include a horse and cart delivery service, and later expanded into the shop next door. The store weathered many storms over the years, including the Great Depression (just!), WW2 and rationing. Sidney, Jonathan’s father, took over the business in 1951 having been working with his father since 1944, and added three more shops including the Plumley store in 1983. On Sidney’s semi-retirement in 1994, the Plumley store was retained and has proven an important part of a rural community.

Summary Terms and Conditions:
UK & ROI, 18+ only. 15/04/2021 – 21/05/2021. Internet access required. Purchase any Trebor product, visit www.trebor.co.uk (UK residents) or www.trebor.ie (ROI residents), fill in the online form & upload an image of the Trebor logo from your pack to find out if you’ve won. Grand Prize: 1 x £10,000/€. Runner Up Prizes: 37 x £100/€. All winners will also receive a pack of limited edition 100 Trebor Extra Strong mints. Retain receipt to claim. Max 1 entry per person per day. Max 1 Runner Up Prize per person. New purchase required for each entry. Visit website for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch with registered office at Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.

1 Nielsen: Mints data to 26.12.20