Bag a Fun-Filled Day Out with Cadbury and Merlin’s On-Pack Promo

Cadbury and Merlin Entertainments’ partnership offering consumers free tickets for memorable days out this summer is set to roll out across Cadbury chocolate bags for a fourth year.

Launching in May and running throughout the summer, Cadbury promotional chocolate bags will offer a free ticket* with every purchase of a full priced adult ticket to a host of the UK’s top attractions.

New to the promotion this year is the chance to take flight and witness the capital’s iconic skyline on the London Eye. Top attractions also included in the promotion are LEGOLAND® Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort and SEALIFE centres.

Stock up on promotional packs now - Cadbury - click here for more info and T&Cs Stock up on promotional packs now - Cadbury - click here for more info and T&Cs Stock up on promotional packs now - Cadbury - click here for more info and T&Cs

The on–pack promotion aims to help drive further category growth in the chocolate bags market, which is now worth £126m1, led by the number one2 product in the segment, Cadbury Dairy Milk Giant Buttons. It will run across 30 SKUS, counting new additions Cadbury Oreo Bites, Curly Wurly Squirlies and Bournville Buttons, the first ever dark chocolate sharing bag. A variety of price marked packs will be included in the promotion.

This promotion gives consumers ‘something more’ on brands they know and love, by rewarding them with a 2-for-1 instant voucher to some brilliant attractions.

What does this mean to the retailer?

  • Help drive your chocolate bags sales during the summer months with this popular instant saving mechanic from Cadbury and Merlin Entertainments
  • Consider displaying in secondary sites in store to increase visibility and help inspire incremental purchases
  • See our top tips for chocolate bags display

For full terms and conditions, visit www.cadbury.co.uk / www.cadbury.ie

*The on-pack voucher entitles the holder to one free entry with one full paying adult at the attraction gate
**Retailers are free to set their own prices. Non price marked packs available

1Nielsen Total coverage Latest MAT, week ending 29.12.18
2Nielsen Total coverage Latest MAT, week ending 29.12.18

Dave