Cadbury BOOSTS Protein Range With New Peanut Variant

Cadbury BOOSTS Protein Range With New Peanut Variant Cadbury is expanding its protein single offer following last year’s launch of Boost+ Protein with a peanut variant. Building on the Boost+ Protein recipe loved by consumers, Boost+ Protein Peanut has the same combination of chewy caramel and protein crisps enrobed in delicious Cadbury chocolate with peanuts for an added crunch.

In line with Boost+ Protein original, the 49g bars contain 12g of protein – four times more protein and 32% less sugar per 100g than standard Boost bars – with no compromise on taste.

Cadbury’s Boost+ Protein range presents a great opportunity for you to help drive chocolate singles sales in your store by attracting new or lapsed consumers looking for Better For You snacking choices, and trade-up amongst existing category consumers.

The bar, available now, aims to tap into the growing protein market. The protein bar market is worth £51m and growing by 54% YOY . Growth is being driven by taste-led lifestyle-based consumers looking for ways to boost energy and balance their diet.

The Boost+ Protein range will be supported by an OOH, digital and PR campaign.

We recommend stocking the two new Boost + Protein flavours next to other chocolate protein confectionery offers or, if you don’t stock other Protein chocolate offers, next to chocolate singles and duos, to make themselves a destination store for contemporary Better For You snacking offers.


What does this mean to you?

  • At RRP £1.49, Boost + Protein Peanut offers 2.3x cash margin v. standard singles (at 65p RRP)
  • Site next to other protein confectionery offers or adjacent to chocolate singles and duos to encourage trading up
  • Take advantage of heighten awareness when media live

Product information

Product name: Cadbury Boost + Protein Peanut
Weight: 49g
RRP*: £1.49
Case size: 24

*Prices are recommended only. Retailers are free to set their own prices.

Dave

1The Nielsen Company EPOS Sales MAT w/e 2.12.17
1The Nielsen Company EPOS Sales MAT w/e 2.12.17
1The Nielsen Company EPOS Sales MAT w/e 2.12.17