Cadbury Bournville pushes the button on the first ever sharing bag

Cadbury Bournville is moving into the sharing bag format for the first time, with the launch of new Cadbury Bournville Giant Buttons.

Cadbury Bournville sales are growing at 6.6%i benefiting from the growing trend for heritage brands and dark chocolate.

Cadbury Dairy Milk Giant Buttons is the number 1 sharing bag in the segment highlighting the potential for this new ‘button’ format in a Bournville dark chocolate offer.

The new sharing bag follows the launch of Bournville Orange 100g tablet in January. Both new products are available in a £1PMP format.*

You will also be able to find advice on how to boost confectionery sales further on

What does this mean to you?

  • Dark chocolate is a growing opportunity -Bournville brand is growing at 6.6%i
  • So be sure to consider stocking new Cadbury Bournville Giant Buttons.
  • Available in £1 PMP option*


Product name: Bournville Giant Buttons
Product Weight: 95g
RRP*: £1.49/ £1 PMP
Case size: 10

*Prices are recommended only. Retailers are free to set their own prices