Two big cadbury flavours head for the singles category

Cadbury Curly Wurly, the third largest brand within Mondelēz International’s family portfolio1, and Cadbury Picnic, head for the medium-sized bagged confectionery market with the launch of Curly Wurly Squirlies and Cadbury Picnic Bites.

Both singles will follow the likes of Cadbury Fudge which was successfully extended into the medium bitesize category this February, and Cadbury Dairy Milk Mixed Buttons, which is already worth £7.6m2 since its launch last year. The launch aims to drive incremental sales for the family sharing occasion, particularly amongst young families.

What does this mean to me?

  • Drive further sales within within the fastest growing chocolate segment, bagged confectionery5
  • We have seen success with previous innovation that introduced more well-loved brands into the category
  • Display with bags or secondary ‘Big Night In’ displays in high traffic areas
Nielsen MAT WE: 28.01.17
2Nielsen MAT WE: 28.01.17