Cadbury Creme Egg Unveils its First New Creative Campaign in Four Years

It's Hunting Season

The new ad brings the Cadbury Creme Egg Hunting Season to life, depicting that glorious time of year when, for three precious months only, these delicious delicacies swarm our streets, ripe and ready for the taking. The ad takes a fun foray into the world of Cadbury Creme Egg Hunting, following lovable Creme Egg super fan and self-proclaimed head hunter, Gregg, as he kicks off the beginning of a brand new season. The new ad puts the product at the heart of the creative and magnifies the joy that only Creme Egg Season can awaken.

The new campaign will see a significant £4 million investment from the brand and will span across TV, social, experiential and PR so stock up now while awareness is high!

You can also benefit from the return of Cadbury Creme Egg’s Gooless promotion for 2017, which is exclusive to the convenience market. Running from 1st January until Easter Sunday, one consumer every day will unwrap a gooless Creme Egg and win up to £1,000. The prize will then be matched for the relevant retailer with either stock vouchers or Love2Shop vouchers.

What’s more, the brand is giving you another chance to win in the lead up to the spring season with its ‘Take a Shelfie’ competition. For the chance to win up to £250 in Love2Shop vouchers, simply upload a photo of their Gooless Cadbury Creme Egg display before 31st March 2017 on, to be entered into the prize draw.

1Nielsen, Total Coverage, Easter, 2015 vs. 2016