Cadbury Dairy Milk Brings Joy To The Afternoon

As temperatures tumble...


CDM Lu and CDM Ritz

I’m proud to be able to share with you our two new joyful bars - Cadbury Dairy Milk LU and Cadbury Dairy Milk Ritz.

Our new bars bring together LU sweet biscuits and Ritz savoury crackers with delicious Cadbury Dairy Milk milk chocolate to give your customers a tasty break from the working day – there’s nothing else like them in the category!

The 35g countlines will be priced at 58p RRP1, with an initial PMP at 50p RRP1. To maximise sales of Cadbury Dairy Milk LU and Cadbury Dairy Milk Ritz in store, merchandise them with chocolate countlines on your main fixture.

Why should you stock this in your store?

In our previous cross-category creations, we brought together Cadbury Dairy Milk with two other UK favourites, Oreo and Daim. Cadbury Dairy Milk with Oreo generated over £19.3 million2, making it the number three tablet in 20132, and these new bars look to continue to build on this success.

What’s more, we will be supporting these new additions to the Cadbury Dairy Milk family with PR, digital and sampling activity.

So what does this mean for you?

  • Excite and intrigue shoppers with innovation in the countlines category
  • Brings you a fantastic opportunity to drive impulse purchases during the afternoon dip
  • Supported by £7.5m marketing investment


1 RRPs are recommended only. Retailers are free to set their own price. 2 The Nielsen Company, Value MAT to w/e 28.12.13