Cadbury Dairy Milk Brings Luxury to Small Tablets with New Cadbury Dairy Milk Medley

Hi,

Cadbury Dairy Milk MedleyCadbury Dairy Milk, the UK’s favourite chocolate brand1, has launched Cadbury Dairy Milk Medley – a new, exciting, multiple taste experience that aims to drive new growth in small tablets.

Cadbury Dairy Milk Medley combines visible, high-quality onclusions and a soft chocolate centre, wrapped in delicious Cadbury Dairy Milk Chocolate. Inspired by the end of the day when there’s time for relaxation and pleasure, the visually beautiful and sumptuous tasting product will be available in two 93g tablets – the first with dark chocolate chips, biscuit and fudge pieces, and the second with dark chocolate chips, caramelised hazelnuts and raspberry pieces.

By unlocking the evening treat occasion, the launch aims to boost incremental growth in small tablets, particularly among 25-44 year old women looking for something special for an evening treat.

Cadbury Dairy Milk Medley will be supported by a huge £3 million marketing campaign in 2016, including TV, sampling, outdoor, digital, PR and in-store activity.

What does this mean to you?

  • Boost sales with the latest innovation from the UK’s favourite chocolate brand1.
  • Attract new shoppers by unlocking the evening snacking occasion.

Stock up in advance of high-profile media activity to make the most of customer excitement.

 

Dave

1 The Nielsen Company, Total Value MAT to w/e 26.12.15