The Nation’s favourite chocolate and number one brand in Convenience, Cadbury Dairy Milk, is launching its new Chopped Nut tablet this August.
The new 95g variant sees the well-loved Cadbury Dairy Milk brand, innovated in a chopped nut variety.
Cadbury Dairy Milk is using chopped hazelnut in this product to ensure consumers get a truly nutty experience with every bite.
The new product follows on from the successful launch of Cadbury Dairy Milk Fruit & Nut Chopped in November 2015, which has since become the brand’s fastest-selling SKU, behind Cadbury Dairy Milk. It will be part of a highly motivating £1 (RRP) PMP price point popular with consumers and retailers alike. The product will also be available in non-PMP packs.
What does this mean to you?
- Excite shoppers with popular PMP price
- Opportunity to drive incremental sales