Cadbury Dairy Milk Extends its Range of £1 PMPs with New Chopped Nut Variant

Cadbury Dairy Milk Chopped Nut

The Nation’s favourite chocolate and number one brand in Convenience, Cadbury Dairy Milk, is launching its new Chopped Nut tablet this August.

The new 95g variant sees the well-loved Cadbury Dairy Milk brand, innovated in a chopped nut variety.

Cadbury Dairy Milk is using chopped hazelnut in this product to ensure consumers get a truly nutty experience with every bite.

The new product follows on from the successful launch of Cadbury Dairy Milk Fruit & Nut Chopped in November 2015, which has since become the brand’s fastest-selling SKU, behind Cadbury Dairy Milk. It will be part of a highly motivating £1 (RRP) PMP price point popular with consumers and retailers alike. The product will also be available in non-PMP packs.

What does this mean to you?

  • Excite shoppers with popular PMP price
  • Opportunity to drive incremental sales