Cadbury Dairy Milk Freddo Brings a Treasure Trove of Fun for Your Store

Cadbury Dairy Milk is bringing ‘treasure’ to the market with a new innovation for the Freddo family.

Available from January, Cadbury Dairy Milk Freddo Treasures comes in the form of an exciting purple treasure chest1 filled with delicious Cadbury Dairy Milk Buttons. There’s more treasure to be discovered after your customer has the left the store as they’ll uncover one of seventeen toys and an in-pack QR code, which when scanned reveals hidden historical treasure across the UK and Ireland, to inspire a fun day out for the family. What’s more, with just 76 kcal per chest, it’s a treat that all of your parent shoppers can feel good about giving their children.

The launch will be supported by Freddo’s first ever TV ad – watch this space for more details!

What does this mean to you?

  • Drive sales with promotional POS and an eye-catching pack design that will secure strong stand out on shelf
  • The unique and interactive nature of product and strong Cadbury branding will help drive sales
  • Stock up now to enjoy heightened awareness and sales following £6m campaign in Freddo’s first ever television advert


1The chest is fully recyclable as it is made with APET plastic.