Cadbury Dairy Milk Marvellous Creations Goes Bananas

Hi,

It’s time to get marvellous again! Following show-stopping success for Cadbury Dairy Milk Marvellous Creations, we’re bringing another crazy concoction to the category this spring, with the launch of a fabulous new flavour, Banana Caramel Crisp.

The new addition to the Cadbury Dairy Milk Marvellous Creations family is Banana Caramel Crisp, featuring an amazing amalgamation of banana candy, caramel cubes and crispy pieces in a 47g countline.

Why should you stock this in your store?

The Cadbury Dairy Milk Marvellous Creations range has been really successful – it’s now worth £49.7 million[1] and has generated 49 per cent incremental sales in the category[2]. When it launched last year, the brand achieved £20 million in its first 12 weeks[3], making it the biggest chocolate launch in the last three years in Nielsen, and has recruited 1.5 million new shoppers into the category[4]!

We’ll also be supporting Cadbury Dairy Milk Marvellous Creations with a huge £4.5 million marketing investment this year, including TV, outdoor, PR, digital, sampling and in-store.

So what does this mean for you?

  • Make the most of a unique product that customers love – there’s nothing else like it in the category!
  • Maximise on a great opportunity to get your customers excited about confectionery.
  • Stock up in advance of strong consumer awareness following huge UK marketing investment!

Product information

Product name: Cadbury Dairy Milk Marvellous Creations Banana Caramel Crisp
Product Weight:
47g
RRP:
£0.61
Available to order:
19th May 2014
Case size:
24

Dave

1 The Nielsen Company, Total Value to w/e 25.01.13 2 Kantar Worldpanel Take Home Panel Data. Universe: Tablets 3 The Nielsen Company, Total Value to w/e 10.08.13 4 Kantar 12 week review 06.07.13