Cadbury Dairy Milk range New Visual Identity

Cadbury Tablet

Cadbury Tablet Cadbury’s iconic Cadbury Dairy Milk has unveiled a new visual identity which will see it given a fresh, more modern look that reflects the progressive vision of the brand’s founder, John Cadbury.

The pack’s new look and feel includes a redrawn Cadbury wordmark, a new look for the Dairy Milk logo and a new pack design based on the original Dairy Milk packaging, helping to drive further standout on shelf.

The new visual identity reinforces the unique and distinctive Cadbury Dairy Milk assets and product story at a time when consumers are looking for more authentic and higher quality offerings.

The new packs will also give greater emphasis to Cadbury’s Cocoa Life commitment, by including a more prominent Cocoa Life logo on both sides of the bars packaging.