Cadbury Dairy Milk unveils new Oreo flavours

Cadbury Dairy Milk is bringing even more joy to its tablets range with the launch of two new Cadbury Dairy Milk Oreo bars that feature a flavoured cream filling in two popular flavours – Mint and Peanut Butter – with added generous chunks of Oreo cookie, all covered in smooth and creamy Cadbury Dairy Milk chocolate.

In testing, 89% of consumers said they were likely to purchase one of the three Cadbury Dairy Milk Oreo flavours1 (mint, peanut butter or standard oreo), so we believe the range will appeal to new shoppers and occasions to unlock incremental chocolate sales.

Cadbury Dairy Milk and Oreo continues to be Mondelez International’s best co-branded product. It is worth £20.4m and the small tablet is the third best selling Cadbury Dairy Milk tablet in the UK2, while the countline has been hugely successful since launch in August 2014, generating £4.5million sales.3

The launches will be supported by a £3m marketing investment including OOH, PR and digital support.

What does this mean to you?

  • Excite customers with new line extension from the nation’s favourite chocolate brand4
  • Take advantage of Media investment – Poster located close to C-stores
  • Opportunity to drive incremental sales
1BASES Turf Sept 15
2Nielsen MAT 24.12.16
3Nielsen Value MAT 24.12.16
4Nielsen MAT to w/e 29.10.16