Cadbury Dairy Milk will be back on TV in the New Year as part of a New Flavours campaign

The nation’s number one chocolate brand1 is back on our screens next month, as part of a £4m ‘Flavours’ campaign that will showcase the wide range of Cadbury Dairy Milk flavours and remind consumers of the great tasting, diverse portfolio of bars consisting of popular classics and exciting modern innovations.

Cadbury Dairy Milk will be bringing joy to UK households during the January-blues when the campaign kicks off w/c 9th January. The campaign will see the return of Keith to our screens in the popular 2015 advert, followed by a social media campaign, OOH and PR activity – all focussed around a new interactive, music theme.

This campaign is designed to bring joy to the January-blues and spark a smile on consumers faces after the Christmas period. With eight bars being sold every minute in the UK2, we know that there is a bar to help bring joy to everyone.

What does this mean for you?

  • Stock up on both countlines and tablets now to take advantage of this high-profile campaign and media investment to drive incremental sales

PS - Watch this space for news on the TV campaign!

1 Nielsen Total Coverage 52 weeks MAT Value to w/e 29.10.16
2 Nielsen Unit Sales Data to w/e 29.10.16