Cadbury Darkmilk is Set to Help You Drive Chocolate Sales with Range Additions

I’m very excited to announce that the Cadbury Darkmilk range – which is currently available in tablet format – will be joined by a 35g single bar on 1st January!

The new bar will offer the same deliciously creamy, rich taste of Cadbury Darkmilk Original, for those of your customers who are looking for a treat on-the-go or during the afternoon snack occasion.

Plus, to help you drive sales further, the new bar will also be available in a PMP format, which will boost stand-out on shelf while helping you build trust with your customers, and offering you the convenience of clear pricing.

January will also see the launch of Darkmilk Salted Caramel in an 85g tablet, which combines rich cocoa with Cadbury creaminess with salted caramel chip inclusions.

The Cadbury Darkmilk range was specially crafted after research identified that taste buds change as we go through life, with consumers increasingly looking for a richer tasting chocolate as they get older1. Bars contain 40% cocoa, to provide a more grown up taste for consumers who find milk chocolate a little too sweet and dark chocolate too bitter2.

What does this mean to you?

  • Drive sales with an innovative product from the nation’s favourite chocolate brand3
  • Target the on the go customers with handy 35g bar
  • Secure customer confidence with PMP packs, specially designed for strong stand out on shelf


1Wy Research June 2018
2Wy Research June 2018
3Total Chocolate, UK Total Coverage MAT to 24.02.2018