Cadbury Fingers ‘Finders Keepers’ Returns Bigger than Ever!

Cadbury, the nation’s favourite chocolate1, is playing its successful ‘Finders Keepers’ on-pack promotion for Cadbury Fingers biscuits for a second season as part of the brand’s partnership with the Premier League.

‘Finders Keepers’ gives consumers the chance to get their hands on one of thousands of fantastic football prizes including match tickets and Cadbury FC footballs, with more added this year. Plus, top prizes include exclusive meet-and-greet experiences with legendary Premier League goalkeeper Shay Given.

The increased investment from Cadbury Fingers aims to engage consumers from the beginning of the year via an in-store focused campaign to help drive sales for you during the Premier League season.

To enter, consumers simply buy a promotional ‘Finders Keepers’ pack of Cadbury Fingers which contains a unique in-pack code. From there they visit to enter their code and email address. Once submitted they will be prompted to play the ‘Finders Keepers’ game to pick a card and reveal if they have won a fantastic prize.

The promotion is live now and will run until 14th April 2019 across the below products:

  • Cadbury Fingers, Milk Chocolate (138g) – RRP* £1.65
  • Cadbury Fingers, White Chocolate (138g) – RRP* £1.65
  • Cadbury Fingers (114g) – PMP £1.29


1Total Chocolate, UK Total Coverage MAT to 24.02.2018