Cadbury Gives Fans the Chance to Score the Ultimate Premier League Experience in New Promotion

Premier League Experience on-pack promotion

Cadbury is launching its first, and broadest, on-pack promotion following its new partnership with the Premier League.

Up for grabs in the promotion are ten personalised Premier League match day experiences for two, 50 pairs of match tickets every week, 200 Premier League replica footballs and up to 200,000 free Cadbury singles bars.

To have a chance to win, consumers will need to purchase a Premier League Cadbury pack then enter the code found inside the wrapper online at www.matchandwin.cadbury.co.uk. The code will generate a predicted score for a fixture during that week (e.g Man Utd 2 – 0 Liverpool). Those whose predicted score matches the result of the specified fixture will win a prize.

The promotion will kick off on 4th August across more than 80 million packs and will be supported by a £1.3m marketing spend, including an OOH and digital campaign plus heavy weight in-store activity.

What does this mean to you?

  • Consider secondary sites for the core lines
  • Use POS to be bold in-store and generate excitement for Cadbury’s broadest ever on-pack promotion
  • Stock up now to take advantage of this high-profile campaign and media investment to help drive impulse sales


Cadbury’s Adopt a Cow promotion will be running on the below SKUs:

  • Cadbury Dairy Milk Buttons 14.4g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Freddo 18g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Freddo Caramel 19.5g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Little Bars 18g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Buttons 6pk 84g – 14 packs per case, RRP1 £1.39
  • Cadbury Dairy Milk Freddo 6pk 108g – 30 packs per case, RRP1 £1.39
  • Cadbury Dairy Milk Freddo Caramel 6pk 117g – 30 packs per case, RRP1 £1.39
  • Cadbury Dairy Milk Little Bars 6pk 108g – 18 packs per case, RRP1 £1.39


1RRPs are recommended only. Retailers are free to set their own prices.