Cadbury Gives Fans the Chance to Win a Legend Through its Very Own Legends


Cadbury’s second phase of its Premier League partnership will kick off this January, with a legendary promotion to excite consumers across the country and help boost your sales.

Running from 1st January until 31st March 2018, the promotion offers consumers the chance to win an experience day with a Premier League legend (Thierry Henry, Ian Wright, Jamie Redknapp or Michael Owen) plus thousands of instant win prizes – including pairs of match tickets and Cadbury Premier League merchandise, when they purchase a legendary single or tablet from the Cadbury Dairy Milk range.

To have a chance to win, consumers will need to purchase a Cadbury Dairy Milk core-range single or tablet (Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit and Nut or Cadbury Dairy Milk Whole Nut), then visit CadburyLegends.com and scan the logo with their phone.

Supported by a huge £4m full-brand campaign, including an OOH and digital campaign, plus eye-catching POS and pre-fills, the promotion aims to help drive penetration and frequency of sales in your store, both in the singles and tablet categories.

For full terms and conditions, visit www.cadburylegends.com

Core range to stock for the Win a Legend promotion is:

Singles:

  • Cadbury Dairy Milk - £0.65 RRP*, 45g, 48 packs per case
  • Cadbury Dairy Milk Caramel - £0.65 RRP*, 45g, 48 packs per case
  • Cadbury Dairy Milk Fruit and Nut - £0.65 RRP*, 49g, 48 packs per case
  • Cadbury Dairy Milk Whole Nut - £0.65 RRP*, 45g, 48 packs per case

Small Tablets:

  • Cadbury Dairy Milk - £1.49 RRP*, 120g, 17 packs per case
  • Cadbury Dairy Milk Caramel - £1.49 RRP*, 120g, 13 packs per case
  • Cadbury Dairy Milk Fruit and Nut - £1.49 RRP*, 110g, 14 packs per case
  • Cadbury Dairy Milk Whole Nut - £1.49 RRP*, 120g, 13 packs per case

Medium Tablets:

  • Cadbury Dairy Milk - £2.49 RRP*, 200g, 14 packs per case
  • Cadbury Dairy Milk Caramel - £2.49 RRP*, 200g, 14 packs per case
  • Cadbury Dairy Milk Fruit and Nut - £2.49 RRP*, 200g, 12 packs per case
  • Cadbury Dairy Milk Whole Nut - £2.49 RRP*, 200g, 11 packs per case
*Prices are recommended only. Retailers are free to set their own prices

    What does this mean to you?

    • Consider secondary sites for the core lines
    • Use POS to be bold in-store and generate excitement for this promotion
    • Stock up now to take advantage of this high-profile campaign and media investment to help drive impulse sales