Cadbury Goes for Gold with Wini Eggs and ParalympicsGB Partnership

Wini Eggs Pack

Cadbury has launched Cadbury Mini Eggs in a promotional limited edition pack - which will offer customers the chance to jet off to Rio for a family trip of a lifetime while helping raise funds for the Supercharge ParalympicsGB campaign.

The new Wini Eggs packs will offer a chance to instantly win a family holiday to Rio De Janeiro simply by finding a Golden Egg in 90g promotional packs. By purchasing Wini Eggs, consumers will also be supporting the Supercharge ParalympicsGB campaign with 2p from every pack being donated to the British Paralympic Association. The BPA, a registered charity, has historically received some public fundraising support but the ‘Supercharge ParalympicsGB’ campaign will go further with a major drive to fundraise money to help take ParalympicsGB to Rio and beyond.

The limited edition packs will be supported by strong in-store activation, as well as digital and PR, to help drive penetration in the Bitesize category during summer months.

What does this mean to you?

  • Ask your Mondelez International sales representative about the full suite of POS available
  • Stock up in advance of high awareness and media coverage