Cadbury Heroes Expands Range with Two New Consumer Favourites and Fresh New Look

Cadbury Heroes is adding two consumer favourites to their unique mix , as well as a fresh new look, to offer shoppers even more variety to enjoy in sharing chocolate. New additions Dinky Decker and Crunchie Bits will join the existing range, which includes Twirl, Wispa, Eclair, Fudge, Caramel, Cadbury Dairy Milk Chunk and Creme Egg.

The popular sharing chocolate brand is also unveiling a new bold pack design which puts the brand ethos at the heart of the pack to encourage consumers to “share good times”.

Crunchie and Double Decker are already top-selling shopper favourites1 as single bars, so the new members of the Cadbury Heroes range are set to drive additional sales of boxes, pouches and tubs for retailers. As the first change to the Cadbury Heroes mix since Wispa was introduced in 2014, the updated range will generate consumer excitement and stand-out on shelf.

No chocolates have been removed from the existing Cadbury Heroes range, with Dinky Decker and Crunchie Bits joining the line-up from April.


1Nielsen Answers Total Coverage 17 WE 29.12.18