Cadbury Lets Consumers Unwrap Joy In New Promotion


Get ready to unwrap joy! Cadbury is launching a high-profile on-pack promotion giving your customers the chance to win a money-can’t-buy prize – whatever brings them joy, made out of delicious Cadbury chocolate.

By unwrapping a pink foil-wrapped Cadbury bar, 30 lucky winners will get their hands on a hand-made sculpture of whatever it is that brings them joy made out of delicious Cadbury chocolate, plus a joyful surprise worth up to £5,000. So, if opening the box of a new pair of designer shoes makes our winner jump for joy, not only will she receive a pair of chocolate shoes, but she could also be jetting off to Milan to pick out a pair of her choice! 

What’s more, one in eight promotional packs will win a free chocolate bar – including latest Cadbury launches like Freddo Faces, Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk with Lu and Ritz – helping to drive frequency of purchase and encourage product trial.

Why should you stock this in your store?

Unwrap Gold was a huge success in 2013, generating 1 million online entries! It was particularly good news for independent retailers, with an uplift of 25 per cent during the promotion1.

We’ll be supporting the campaign with a £3 million UK marketing investment, including PR, digital and social activation, out of home close to stores, and impactful POS to help drive sales.

So what does this mean for you?

  • Use POS to generate excitement and impulse purchases.
  • Help drive sales of new lines through easy-to-use free bar vouchers.
  • Order now to take advantage of this high-profile new promotion and media investment!

This Cadbury on-pack promotion will run across the following products:

  • Cadbury Crunchie (40g)
  • Cadbury Wispa (39g)
  • Cadbury Double Decker (54.5g)
  • Cadbury Starbar (49g)
  • Cadbury Double Decker Duo (80g)
  • Cadbury Dairy Milk (45g)
  • Cadbury Wispa Duo (51g)
  • Cadbury Wispa Gold (52g)
  • Cadbury Boost (48.5g)
  • Cadbury Twirl (43g)
  • Cadbury Dairy Milk Bar and a Half (75g)


1 Nielsen, Value Sales, Unwrap Gold 2013 promotional Countlines & multipacks, Independents, Latest 4 weeks vs. PP, w.e. 05.10.13