Cadbury Match & Win returns in partnership with top football clubs

Cadbury, in partnership with the UK’s biggest football clubs, has announced the return of the ‘Match & Win’ promotion for the fourth consecutive year. The consumer competition, running from 22nd August to 15th November, offers shoppers the chance to win some sensational football prizes, including 10 pairs of VIP tickets and 500 pairs of match tickets. The promotion is running across 170 millon Cadbury packs including much-loved favourites Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie and Cadbury Double Decker and across a range of formats such as singles, tablets, bags and multipacks.

Manchester United, Manchester City F.C, Liverpool F.C, Arsenal F.C, Chelsea F.C and Tottenham Hotspur F.C are all partnering with Mondelēz for the promotion.

For a chance to win, consumers can purchase any participating Cadbury product, visit the webite and enter the barcode and batch code visible on the pack. When the code is entered, consumers will receive a randomised predicted score for an upcoming football game. If the predicted score matches the actual match score they are guaranteed a prize., Prizes include VIP Matchday experiences, match tickets and for the first time this year, millions of of £5 and £10 Club Shop e-vouchers are also available to be won.

Cadbury ‘Match & Win’ season four will be supported by marketing including PoS material, out-of-home advertising and digital and social media support.