Cadbury Match & Win returns to stores...but bigger!

In partnership with a host of the UK’s biggest football clubs, Cadbury is announcing the return of its huge on-pack promotion, Match & Win, for its fifth consecutive season. The shopper promotion will appear again on packs across the nation’s favourite chocolate’s range1 from August through to November this year, with bigger and better prize bundles than ever before to mark its fifth year and capture consumers’ attention.

The iconic Match & Win mechanic remains the same simple entry process: shoppers simply buy any participating pack from Cadbury’s singles, tablets, multipacks and bags range and visit to enter the product’s batchcode and barcode for a chance to win. The entrant will then receive a predicted score for the upcoming game week which, if it matches the result, means a guaranteed WIN in the weekly draw.

As the return of live sport continues, Cadbury Match & Win offers shoppers a chance to enjoy live football once again with friends and loved ones. This year, Cadbury has partnered with more football clubs – a total of 19 (full list below) – and brought in bigger and better prizes than ever before. 10 lucky winners will pick up a pair of VIP tickets to matches of their choice (Aston Villa Women’s club excluded) as well as – new for 2021 – annual Sky TV packages. There are also a further 500 pairs of match tickets to be won, as well as a host of additional prizes including club shop vouchers. By building on the competition’s winning mechanic with extra prizes and more football club partners, Cadbury is helping retailers capture even more sales with this popular shopper promotion in 2021.

Kelly Lawrence, Brand Manager for Cadbury at Mondelēz International, says, “We know shoppers will be excited to be in with a chance of winning this year’s amazing range of prizes, so Match & Win returning marks a huge opportunity for retailers to drive incremental sales. To make the most of this, retailers should stock up on participating Cadbury products and make them really visible through PoS and secondary sitings to create some footballing excitement in their stores.”

Cadbury’s Match & Win season five will be supported by a significant marketing spend including PoS material, out-of-home advertising and digital and social media support to support retailers’ sales. Retailers can visit for category advice and more information on the top-selling packs across chocolate confectionery.

The full list of football club partners is:
Arsenal FC, Aston Villa FC Womens, Birmingham City Football Club, Bristol Rovers, Cardiff City FC, Celtic FC, Chelsea FC, Chelsea FC Womens, Leeds United, Lincoln City FC, Liverpool FC, Manchester City, Manchester United, Notts County FC, Rangers Football Club, Sheffield United, Sheffield Wednesday, Tottenham Hotspur, West Bromwich Albion and Wolverhampton Wanderers FC.

1 Nielsen Total coverage including discounters, Value, MAT 16.05.20

Match & Win Terms & Conditions
UK/ROI 18+. 23/08/2021 - 19/11/2021. Purchase necessary. Internet + contact details required to create an account. Enter barcode + batch code (found on pack) on to randomly generate a predicted score (up to 4-4) for a selected Club game within a week where a football match is being played (‘Fixture Week’). If your predicted score matches the actual score, you’re a winner. Prize draw every Tuesday following a Fixture Week to determine winners’ prizes. Prizes: Level 1: 1 of 10x pairs of hospitality tickets & a Sky TV package bundle during the 21/22 football season to be won per Fixture Week; (10 in total) Level 2: 1 of 50x pairs of football matchday tickets for the 21/22 football season to be won per Fixture Week (up to 500 in total); Level 3: 1,000,000s £10/€10 Vouchers and £5/€5 Vouchers for selected club shops available to be won throughout the promotion. 2 entries per person/email address per day throughout the whole promotion. Max 1 Level 1 prize per person. No guarantee of match/team. Those who enter between 17:00 on 19/11/2021 and 23:59 on 29/04/2022 will be entered in a final draw on 04/05/2022 for the chance to win £500/€ equivalent. Level 1 & 2 prizes subject to any applicable COVID-19 rules, regulations or guidance. If Government guidelines restrict redemption of the prizes in their current form, the nature of the prize may change at promoter’s discretion. See website for full T&Cs (incl. prize details + NPN for NI)