Cadbury Shakes Up the Milkshake Market with New Launch

Cadbury, the UK’s number one chocolate brand1, is launching its first ever powdered milkshake.

Cadbury Choc’Shake is available now in 280g jars, RRP £2.09. The launch will be supported by marketing campaign during June & July across digital and out-of-Home advertising; reaching 80% of all adults including 90% of parents with children aged 10-15.

Cadbury Choc’Shake is easy to prepare – consumers simply need to add the milk of their choice and stir to enjoy, perfect for in-home family moments.

Cadbury has a leading 43% share of the £114m hot chocolate and malted drinks market2. The launch of Cadbury Choc’Shake aims to drive year-round category growth and increase the size of the milkshake market, enabling families to enjoy the classic Cadbury taste all year round in a new satisfying and refreshing way.

What does this mean to you?

  • Excite your shoppers with a new launch from the UK’s number one chocolate brand in a cold-milk format
  • Drive sales from ambient drink shelves during spring/summer and year-round
  • Stock with non-fridge milkshakes


1Nielsen Total Coverage 52W to 29.12.18
2Nielsen Total Coverage 52W to 29.12.18