Cadbury Shakes Up the Milkshake Market with New Launch

Cadbury, the UK’s number one chocolate brand¹, is launching its first ever powdered milkshake.

Cadbury Choc’Shake is available now in 280g jars, RRP £2.09. The launch will be supported by marketing campaign during June & July across digital and out-of-Home advertising; reaching 80% of all adults including 90% of parents with children aged 10-15.

Cadbury Choc’Shake is easy to prepare – consumers simply need to add the milk of their choice and stir to enjoy, perfect for in-home family moments.

Cadbury has a leading 43% share of the £114m hot chocolate and malted drinks market². The launch of Cadbury Choc’Shake aims to drive year-round category growth and increase the size of the milkshake market, enabling families to enjoy the classic Cadbury taste all year round in a new satisfying and refreshing way.

What does this mean to you?

• Excite your shoppers with a new launch from the UK’s number one chocolate brand in a cold-milk format
• Drive sales from ambient drink shelves during spring/summer and year-round
• Stock with non-fridge milkshakes

Dave